Wieden+Kennedy alum & former director at 2 Shark Tank companies, I fuse product design with branding, marketing, conversion rate optimization, and UX. I work cross-functionally with senior management, engineers, and designers to help increase conversions, retention, margins, and happiness.

Currently the Senior Director of New Product Ventures at Gannett/USA Today.

I recently repositioned, rebranded, redesigned, and rebuilt Serial Box to Realm with Mother DesignFelt Not Heard, and an incredible internal team. Debuted at #1 on the podcast charts, and was featured in It's Nice That, Print Mag, and Brand New.

Brands I've worked with/for include Cooper Hewitt, Booking.com, ABC, Disney, Air Jordan, Sprite, Delta, Equinox, Hungry Harvest, and Pet Plate.

One time I wrote about product process and meetings.

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